BASELNEWS 2010
SAINT HONORE launches new Advertising Campaign: A journey… in Paris!
SAINT HONORE shot its new advertising campaign right in the heart of Paris, the city of trends, fashion and the great jewellers. The spirit of Paris, a concentrate of elegance, moments in a life ... the new SAINT HONORE advertising visuals reveal various faces of the City of Light and offer an captivating journey in the heart of the most beautiful city in the world.
From the Avenue des Champs Elysées to the Place Vendôme, from the Rue Saint-Honoré to the Arcades Castiglione, SAINT HONORE pays homage to the most beautiful districts of the capital. So many places spotlighted by Fred Meylan (Agence Parker et Parker design), the fashion photographer renowned for his portraits of great stars (Penelope Cruz, Uma Thurman, Monica Bellucci and others) and his campaigns which really capture “the present moment”.
In an elegant, glamorous spirit strengthened by a black and white treatment, Fred Meylan has immortalised Esther and Paul Belmondo, brand icons since 2005, both of whom are more than ever the epitome of the famous Paris style that is so dear to SAINT HONORE. For women, the top model Esther is the star of this new campaign walking down the most beautiful avenue in the world with the new Haussman model on her wrist. For men, Paul Belmondo poses in the Place Vendôme with the latest Haussman Magnum model in the chronograph version on his wrist.
In tune with the spirit of the brand - chic, elegant and contemporary - this campaign will soon be seen in magazines worlwide.