HUBLOT puts miss Romandy in a box
A masterpiece of technological innovation, the web now occupies a major place in the communication world. The House of Hublot is fully aware of the stakes and hopes to blow the web away! Six months after the launch of Hublot TV, Jean-Claude Biver gathered and analysed the attendance figures and interest of Hublot fans. He concluded it to be a resounding success with over 9,000 visitors a day. But he made one important observation; while the TV concept was evidently a winner, what captivated the public most of all was the HUBLOT universe!
By calling on the know-how of Ivitech, a highly avant-garde IT company, Jean-Claude Biver has created a fusion between the virtual and the real worlds, enticing the surfer into an accessible, 3 dimensional space. Initially greeted by Emilie Boiron, the surfer is then guided into a discovery of the site and Hublot TV. This image integration process is a world first in watchmaking and was produced courtesy of VPS Prod’s blue box technology, a technique that has long been used in the field of cinema.
The brand offers two complementary universes – a new web site & a new TV channel – a visual extravaganza in continuum of the Hublot spirit. Day after day, every facet of the brand is explored in a TV format that invites you to become the privileged spectator in the rise and development of a watchmaking brand. Hublot TV offers 4 news channels, each of which is dedicated to a key area of the brand.
- DIRECT: All the latest news of the brand, day-by-day, ‘THE EXECUTIVE SUITE’, a weekly series featuring an exclusive message from the Hublot Management team.
- PRODUCT: All you ever wanted to know about the products (know-how, technique, materials, conception).
- EVENT: The brand’s key events (press conferences, collectors’ dinners, product launches, Hublot evenings).
- SPORT: The brand’s sponsoring activities (sailing, skiing, cycling, combat sports)
For its new web site, Hublot has once again set a new precedent by integrating several masterstrokes: