Questionable Home-Shopping
Attention when buying brand name watches on HSE24, 123tv and QVC
Who does not know them! The homeshopping-stations HSE24, 123tv, QVC and many more. In times of digital transmission technology they are sprouting out of the ground like mushrooms. Watches are also increasingly sold over this new sales channel! And it seems that all sales methods that were already practised online – as dubious as they may be - are now being used again and recycled on television.
Thus, 123tv presents mounds of unknown „trade brands“ like OSKAR EMIL, Vandenbroeck, Graf von Monte Wehro etc. to the viewer as high quality precious watches. HSE24 lacks nothing here and presents Ivens & Söhne, Jacques Leman and Best Times. That many of these „trade brands“ are on the black list of TrustedWatch seems to bother nobody. It is remarkable however, that usually, the creative names do not overlap. Every station cares for the own „house brands“ and tries to sell them at high prices.
Too bad that these watches only rarely have a fraction of the alleged value and quality. From our point of view, the purchase price is therefore more than questionable. HSE24 works with crossed out „HSE24 Price“ which is then often reduced by half and at 123tv the actual sales prices are significantly lower than the stated audience prices on a regular basis. No wonder then, that in this environment, „brands“ like „Graf von Monte Wehro“ can be found. As such manufacturers often find exactly the conditions they need for their business in home-shopping. The way the stations consciously look the other way and enjoy receiving the profit is fatally reminiscent of Ebay. Here also, profit is valued above the customer!
And QVC shows that there are brand name producers that prefer this fast money. Kienzle, Pierre Cardin, Skagen and ZentRa. They are all broadcasting and are walking on very thin ice. Who will believe the quality and service promise of such manufacturers?
The statements of the company homepage of Zentra then suddenly appear in a totally different light and are exemplary: „ZentRa meanwhile possesses high awareness nationally and internationally and has firmly established itself as a brand for the well-equipped and future-oriented watch trade. Pillars of the brand philosophy are absolute specialist trade loyalty, customer orientation and advantageous trade margin politics.“ A certain image is suggested here with specialist trade loyalty and customer orientation, reality however is different! The focus here lies more on the trade margin politics.